13 Jul 2024
The voice of the independent garage sector

Majority of young drivers want to be reminded about deferred work by garages

78% of drivers aged 18 to 24 want to be contacted by their garage between services to see if deferred work needs to be carried out, with 45% across all age groups feeling this way, a study has found.

The survey of 1,000 motorists was commissioned by automotive digital marketing firm Marketing Delivery. According to CEO Jeremy Evans, it suggests that garages are missing out on potential revenue streams: “Dealers’ contact methodologies vary significantly, ranging from labour-intensive manual processes to automated tools. We’re seeing a substantial increase in demand for data-driven digital automation because it is so much more efficient and cost-effective.”

On their own marketing automation platform, Jeremy added: “VoiceBox links with the DMS and can send automated reminders at the most appropriate time to alert customers to any outstanding red or amber work, and any click-through actions are fed back for the dealer staff to follow-up. This new consumer research echoes the strong response rates we’re already seeing.”