Monthly used car market research launched

30 March 2022  

The used car market, and prevailing consumer and dealer views are to be the subject of monthly research from Startline Motor Finance, starting in mid April.

Commenting on the launch of, the Startline Used Car Tracker, CEO Paul Burgess said: “There is a lot of what you might call ‘hard’ information published about the used car sector. For example, vehicle valuations play an essential role in dealers setting prices and customers deciding if they are fair.

“However, there is much less attitudinal research, looking at how consumers and retailers feel about subjects affecting car buying and selling over time, and this is where the Tracker will play a new and useful role, we believe.”

The research is being carried out for Startline by APD Global Research. Executive Chair Paul Turner said: “The Tracker brings something new to publicly available research covering the used car sector and will be of use to anyone who has an interest in the market. We’re excited to be part of the project.”