New academy ramps up aftermarket training

Close to 200 from the aftermarket workforce including suppliers, motor factors and independent garages have now been trained by the Independent Automotive Aftermarket Federation’s new training academy.

The IAAF said on November 21 the training is part of its plans to raise standards in the automotive industry.

The academy, brought to market by ASC WebCoach, was launched with the Proactive Parts Advisor Programme — a series of three virtual classroom courses designed for parts sales advisors and managers, focusing on soft skills and covering areas such as communication, telephone call handling, customer relationship management and complaint handling.

The courses are structured around four 90-minute virtual classroom training sessions with work-based assignments, online knowledge checks and unlimited virtual one-to-one coaching.

This provides around nine hours of instructor-led training per course delivered directly into the workplace, removing time away from the business and cost of travel, injecting knowledge and skills directly into the workplace, the IAAF said.

Courses also cover field sales and aftersales for IAAF’s garage members.

Read more about the IAAF academy on LinkedIn or visit the federation’s website.