24 Feb 2024

New EV brakes range to launch

Allied Nippon is about to launch its new EV+ brake pads range, designed specifically for vehicles in this segment. The first wave from the new range will be made up of 37-part numbers covering vehicles such as the Nissan Leaf, Renault Zoe, Tesla Model 3, and Jaguar I-PACE.

To compensate for the higher acceleration offered by EVs, and the greater weight, EV+ pads have been made using a new friction compound. EV+ project lead and Allied Nippon Product Development Manager Matt Ellis observed: “This is heat-treated through a process known as scorching, and then finished with the brand’s BRAKEBOOST Instant Friction layer, in Allied red of course. These features combine to deliver enhanced friction stability for superior stopping power.”

Then there is noise. Matt commented: “The brand believes in safeguarding the serene driving experience delivered by the EV; at low speeds in particular, the typical EV is 10% quieter than an equivalent internal combustion engine vehicle. Allied Nippon has harnessed a range of premium features for EV+ to turn down the noise and deliver AA-rated brake pads, which, during testing, achieved an impressive peak output of just 88Db.”


According to Matt, EV+ also represents an upselling opportunity: “Allied Nippon has a track record for offering up premium performance without the premium price. With EV+, we have dialled up our performance levels even further, and this clearly warrants a higher selling price for the product range. However, for a brake pad that’s designed exclusively for EVs, EV+ remains competitively priced in the market.


Matt added: “By effectively communicating the EV+ message of enhanced stopping power with ultra-low noise, motor factors and garages will truly be able to profit from this exciting new range.”

EV+ brake pads will officially be released in late March. For more information visit: www.allied-nippon-eu