PCL marketing strategy role for Bailey

9 October 2024  

Pneumatic Components’ (PCL) new marketing campaign executive, Alex Bailey, is gearing up to lead the marketing strategy for the company’s innovative ‘Partner+ Programme’. 

Bailey will report to Alan Findlow, head of retail distribution sales for the UK and Ireland.

In addition to Partner+, Bailey will support PCL’s marketing manager, Matthew Butters, in implementing the firm’s marketing strategy. 

Sheffield-based PCL designs and manufactures tyre inflation and compressed air products for industrial, petrol forecourt and automotive markets.  

Partner+, which aims to increase the brand’s market share by helping distributors flourish, has steadily gained momentum since its introduction in 2019, PCL said.

The programme has been created for distributors who take a broad range of PCL’s products to develop and sustain long-term sales.

PCL said Bailey brings expertise in partner relationship management from her previous role within the manufacturing industry.

She will draw on her expertise to build tailor-made packages for Partner+ members and deliver insight-driven campaigns designed to enhance customer base and extend market reach, the company said.

Bailey said: “We have some amazing partners, and I am eager to help set them up for success.”