Performance bulbs

18 September 2014  

LED lighting technology presents a challenge for future sales to the aftermarket as the non-replaceable light source has started to be fitted onto new typed-approved vehicles. However, Ring Automotive’s Technical Director Nick Cameron remains positive: “Whilst LED lighting technology is a long-term threat to bulb replacement, there are still plenty of new and existing opportunities for bulbs in the aftermarket.” Xenon HID bulbs were once limited to luxury and executive cars but are increasingly fitted as standard to wider range of vehicles. The replacement of these presents a higher profit margin for garages but may be put off by the high voltage involved and referred the task back to the main dealer. As demand for replacement increases it’s important for independents to retain this work and Ring Automotive provides direct OE replacements. A training manual and video guide has been produced by the firm to increase installers’ confidence. The XenonStar+ range of halogen bulbs has been introduced as motorists want to replicate the ultra-bright light output of Xenon. “By offering premium bulb upgrades that improves the light output, style or drivers’ visibility, garages could increase their sales by 50%,” stated Cameron. “Once customers see the improvement for themselves they do not go back to standard bulbs and continue to fit higher value performance halogens.”