05 Mar 2024

Rowe launches range into UK market at Autosport International

German oil brand ROWE launched its lubricants, coolants and fluids range into the UK market today (Thursday 12 January) at the Autosport International Show, taking place at the NEC.

ROWE will be distributed in the UK exclusively by Deutschesol, which was formed by its CEO, former British Touring Car Champion Robb Gravett, and M.D Jeremy Aston-Phillips.

Jeremy Aston-Phillips said: “The launch of ROWE in the UK is an exciting opportunity for stockists and customers, providing a premium lubricant and associated fluids product range from a brand that maintains strong ethics within sustainability, as a responsible, independent, and family-owned business.”

Robb Gravett added: “The launch at Autosport International provides a perfect backdrop considering ROWE’s endurance racing activity, which includes class victories in the legendary Nürburgring 24 Hours and 24 Hours of Spa with its ROWE RACING team, enabling oil formula optimisation in demanding test environments.”

. For more information, visit: https://www.rowe-oil.com/en/oil-guide