Supertracker launches ‘Built to Last’ campaign
29 August 2025 
Supertracker has launched its ‘Built to Last’ campaign, to highlight that well-manufactured and properly supported equipment, built for its intended environment, does not need to be a short-term or disposable investment.
The wheel alignment systems company said alignment equipment is exposed to vibration, dirt, knocks, temperature shifts and continual handling. To maintain performance and reliability, it must be built to a standard that withstands this intensity, without the need for re-calibration after every use.
Andrew Bates, MD of the wheel alignment systems company, said: “Decades of experience have taught us that alignment machines don’t live in labs; they live in real, high-demand workshops where equipment is used constantly and must perform without fail.”
Supertracker alignment systems are engineered and assembled in the UK. All are calibrated on a master rig tested to fully traceable standards. Built from robust materials with serviceable components, they are designed for long-term precision and performance.
Backed by a nationwide aftercare team, the company offers annual calibration visits using mobile rigs tested to fully traceable standards.
For more information on the ‘Built to Last’ campaign, click on the link below.