Supertracker rolls out ‘proudly British’ campaign
5 April 2025 
Supertracker has launched a ‘proudly British’ campaign, aimed at showcasing locally manufactured equipment for UK garages.
The wheel alignment equipment manufacturer and supplier said it has boosted investment in innovation and manufacturing since its acquisition by Straightset three years ago.
Supertracker has also introduced larger hanger castings to better serve the wide range of tyre sizes in today’s market and offer a variety of storage solutions to suit a wider range of space requirements.
Managing director Andrew Bates said: “Our investment in green laser technology for our alignment systems, for example, addresses the real-world conditions our customers work in daily.”
“This is what British manufacturing is about — precision, reliability and a direct link to the needs of the UK market. Our ability to respond quickly to industry feedback, without long delays or overseas lead times, sets us apart.”
Straightset, formed in 1987, is a leading independent UK garage equipment company based in Worksop, Nottinghamshire employing over 90 people.
Supertracker will host live equipment demonstrations at The Commercial Vehicle Show from April 29-May 1 and at Automechanika Birmingham from June 3-5.