22 Jul 2024
The voice of the independent garage sector

Survey says Automechanika UK is “perfect platform”

97% of companies see trade fairs as an important marketing route, with 86% of exhibitors confirming they carry out new business at Automechanika UK trade events, according to a recent independent survey carried out by Explori.

84% of exhibitors went on to rate Automechanika UK event attendees as ‘outstanding’, with 61% of visitors also saying that they do not attend any events other than an Automechanika UK event.Looking ahead, 92% of all previous attendees plan on bringing a colleague to Automechanika Birmingham 2023, and 99% of visitors would encourage others to attend.

Commenting on the findings, Managing Director of event organisers Messe Frankfurt UK Simon Albert said: “It’s evident from the exhibitors and visitors that Automechanika Birmingham offers the perfect platform to do business in the automotive industry. The success of any trade event is down to listening to what its exhibitors and visitors want and looking at every opportunity to add value to their business and experience. And that’s exactly what we do – using visitor testimonials and surveys, we find out exactly what the market needs, and build an event around this that can specifically meet market demand.”

Following on from the first UK Garage and Bodyshop in June, Automechanika Birmingham 2023 will take place from 6-8 June 2023 at the NEC and will be the first UK event since 2019.