Tyre looks and performance turn younger heads: survey
More than half of younger drivers in the UK favour replacement tyres that look as good as they perform, according to a new survey by Vredestein brand owner Apollo Tyres.
In the survey of 1,000 who said they ‘love’ or ‘like’ driving, 54% of those aged 18-24 agreed with the statement that: “Tyres look boring – I’d like to buy a tyre with a sidewall design that is more distinctive than that of normal tyres”, Apollo said.
The survey also identified that 26% of respondents overall agreed with the statement: “I prefer the overall look of cars with larger wheels.”
Apollo said this aligns with the rising demand in the UK for lower-profile tyres that enhance the sporty appearance of high-performance vehicles.
Apollo introduced its flagship ultra-ultra-high-performance Vredestein Ultrac Pro (pictured) earlier this year. The tyre featured an asymmetrical horological sidewall design created by Italdesign and marked the firm’s 25th anniversary of creative partnership with Apollo.