21 Jun 2024
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Yuasa launches new push to expand battery brand

Lead battery giant GS Yuasa has launched a fresh campaign to boost the brand’s presence in the automotive, fire and security and UPS markets.

Yuasa, whose European HQ is in Swindon, announced on June 3 an update of its ‘upgrade to Yuasa’ campaign that was first rolled out in 2021.

The campaign targets several industry sectors in addition to trade customers and automotive distributors and technicians.

GS Yuasa Battery Europe moved to the 178,500 sq ft Swindon facility from the group’s factory in Wales last year.

The company oversees the group’s six European companies and Yuasa said the move was designed to strengthen finance, supply chain and IT operations across the continent in support of the group’s ambitions to increase its market share in all markets and regions.

James Douglas, European group marketing manager at GS Yuasa Battery Europe, said the company is set on solidifying and expanding the brand’s presence throughout Europe, targeting new customers and partnerships that enable mutual growth in the battery business.

“Opting for a Yuasa battery, or choosing GS Yuasa as your partner, represents an upgrade in every sense — enhancing product performance, service quality, and business outcomes,” Douglas said.

Details of Yuasa’s campaign are online.