TRICO launches own beer

24 August 2017  

TRICO has reached its 100th anniversary in 2017, and is celebrating with its own-brand beer – named ‘Brew 17’.  

To coincide with Trico’s renewed sponsorship of Redditch United, this unique beer will be launched exclusively on Tuesday 26th September at the TRICO stadium, where the Worcestershire-based club hosts Slough Town in the Evo-Stik League South fixture. With a percentage of the profits going to the local Community Trust who engage with the Redditch community and deliver on outcomes combating antisocial behaviour and crime, working with underprivileged children, reducing health inequalities and providing education to help support employability.  

Product and brand manager Sam Robinson said: “This is an exciting time for TRICO as we launch this special, one-of-a-kind beer.  The company has come a long way from its humble beginnings in Buffalo, New York and we are very proud of our history and tradition in the industry.

“Brew 17 is a great way for TRICO to celebrate this landmark and I hope it will be a success with not only the supporters at the match but also those who are lucky enough to get their hands on a bottle through one of the many promotions and giveaways we’ve got planned – watch this space! A Redditch United victory on launch day would of course help round off the celebrations in style.”