15 Nov 2026
The voice of the independent garage sector

Steve Scott, SimplyDiag founder named as JLM Brand Ambassador

JLM Lubricants has named Steve Scott AAE MIMI, Founder and Director of the SimplyDiag Network as its latest global brand ambassador.

Commenting on his new role, Steve said: “I’m honoured to be asked to be a brand ambassador for JLM Lubricants. I’m a very passionate advocate for industry best practice and having used JLM products for many years, I can honestly say they work.

“As a tier one supplier, JLM do not scrimp on the active ingredients and are as committed as I am when it comes to delivering results before cost. I’m overjoyed to work more closely with JLM Lubricants Founder Gilbert Groot and the whole JLM family. The reciprocal benefits to my community at www.simplydiag.net cannot be understated and I’m hoping to give members of my community access to technical support from JLM ,and to encourage my subscribers and followers to engage with JLM and their distributors.”

He continued: “It’s my plan to bring a wider audience for JLM through my social media platforms and to encourage more technicians and workshops to use JLM’s products. It’s my belief borne of experience using JLM products that the brand should be a first-choice solution to many of the issues we see in the workshop on a daily basis.”

On joining Darren Darling, founder of The DPF Doctor Network, as a JLM global brand ambassador, Steve observed: “Darren and I have worked closely for a number of years. We share the same ethos and wholeheartedly believe in #StrongerTogether and promoting best practice, unity and collaboration between our brands and networks. Darren’s specialisation is focused on DPF and diesels whereas I see a broader spectrum of vehicles, fuel types and applications for JLM’s product range. Together, we will bring our specialist knowledge and experience to a wider audience. We are the friendly and approachable face to JLM Lubricants and JLM’s customers globally.”

On the decision to appoint Steve Scott as JLM brand ambassador, Gilbert Groot added: “Steve is one of the best diagnostics’ technicians in the world. He has a massive online following which stretches beyond the UK making him the perfect link between JLM and the professional motor mechanic in any country.”