WAI names Welland as global CCO

12 December 2024  

Richard Welland has been promoted to the post of global chief commercial officer within WAI, following the company’s acquisition of Pos Service Holland (PSH).

WAI said Welland, who has more than 35 years’ experience in the automotive industry, will report directly to WAI CEO Ryan Moul.

Welland will guide the integration of PSH, aligning it with WAI’s global operations, culture, and shared services, while also continuing to head up WAI supplier relationships, developing WAI’s investments throughout the world.

His leadership will drive synergies, create collaboration and spearhead WAI’s global growth initiatives — particularly in South America, Central America, Africa, the Middle East and Asia-Pacific, expanding the company’s presence and revenue across all business units.

WAI said Welland will also lead WAI growth in new market sectors, focusing on agricultural, industrial, power sports, outdoor power equipment, and marine markets, the company said.

Welland said: “It’s a very exciting time for the WAI brand and the entire global team is dedicated to its growth and ensuring customers receive the best possible service and support for which to growth their business.”

Netherlands-headquartered PSH is the owner of Huddersfield-based starters and alternators distributor Wood Auto.