17 Jul 2024
The voice of the independent garage sector

Angry Jester launches website

GMF Motor Factors brand Angry Jester has launched a new website to promote its range of hand tools for workshops.

The factor, part of The Parts Alliance, launched the brand following feedback from garages last year. With sales growing rapidly during the last six months, the company has decided to make it easier for those interested to order tools from a catalogue which before was only available in print.

The website, www.angryjester.co.uk, shows the complete portfolio of products, including specification, part number, warranty period and photograph, with the online catalogue able to be updated each month as more parts are added.

Wyn Jones, Sales and Marketing Director for GMF, an owned business within The Parts Alliance, said: “Angry Jester was conceived from a desire to help mechanics find the right tool for the job. We were getting comments that they couldn’t get exactly what they needed. So we talked to the manufacturer and they came back with products with enhanced specifications to meet those needs.”

“All our tools are designed and sourced directly from the manufacturer, based on first-hand customer feedback, with a number of products exclusive to the UK market. We began in a small way but the past six months has seen a big jump in orders, hence the decision to go online.”