Automechanika Birmingham and IAAF serve up new event

9 February 2026  

The automotive sector is being urged to take part in a new sporting event organised by Automechanika Birmingham in partnership with the IAAF.

The padel event, taking place at Earl’s Court, London next month, brings together the Women in Automotive programme and the IAAF Gender Balance community.

Padel is a racket sport that combines elements of tennis and squash. Taking place on March 19, from 2-6pm at the Padel Social Club, the event will bring together professionals from across the UK automotive industry for a friendly, inclusive padel event and networking.

Alex Jones, marketing director for Messe Frankfurt UK, said: “This event reflects what Automechanika Birmingham is all about, bringing people together in fresh, engaging ways while supporting a more inclusive and representative automotive aftermarket.”

With places strictly limited to 60 attendees, and a maximum of two people per business, demand has been high, with spaces filling quickly.

Attendees will take part in a mixed-gender padel event, accessible to all abilities. The session will be professionally coached, and beginners are welcome, offering a balance of social and competitive play over 90 minutes, followed by two hours of relaxed, structured speed networking, with refreshments provided.

To ensure a shared experience and meaningful interaction, all attendees are required to participate in both elements of the event.

Mark Field, chief executive of the IAAF, said: “This event is about bringing people together in a way that feels open, inclusive and genuinely enjoyable.”

The Gender Balance Community was established to help the automotive aftermarket broaden its appeal, strengthen its talent pipeline and create environments where everyone feels able to contribute and progress.

Click here to book your space.