BM Catalysts hails training, loyalty schemes response
BM Catalysts has said its new training and loyalty rewards schemes to support UK garages and motor factors are garnering increasing interest.
The BM Garage Pro and BM Rewards Pro initiatives were unveiled last month during the UK Garage and Bodyshop Event at the NEC in Birmingham.
BM Garage Pro is an e-learning platform for technicians to expand their product knowledge. The scheme also helps motor factors enhance product and brand knowledge to boost sales and customer retention.
Under the BM Rewards Pro scheme, garages can earn points or an extended manufacturer’s warranty for installing and registering BM Catalysts’ products.
The points can be redeemed for thousands of items ranging from the latest technology to branded merchandise.
Mark Blinston, commercial director at BM Catalysts, said: “It’s been fantastic to see such a positive response from the market so far. Having identified a demand for high-quality training and loyalty programmes in the industry, we’re hopeful that businesses throughout the aftermarket will find them beneficial for many years to come.”