BookMyGarage generates £100m+ in revenue for garages
The UK’s leading MOT & Service comparison website BookMyGarage has generated more than £100m of private retail custom for its garage partners in the past 12-months.
The major milestone was reached for the first time this summer with an incredible £101,599,166 value of retail work secured with independent garages and mobile mechanics taking the biggest slice of the pie accounting for almost 93% of all work booked via the platform.
The most successful garages are signed up to the BookMyGarage Accelerate package. Accelerate propels garages which excel on the platform to the top of online searches in their localities making it more likely for customers to find them. BookMyGarage uses its own funds to run highly targeted PPC campaigns generating bookings for the garages on its platform. As well as an average customer review score of 4.83 stars out of five, the average return on investment over the past year is a whopping 1007%.
BookMyGarage chief marketing officer Jessica Potts said: “Both the value of work invoiced by our partners and the incredible average return on investment our Accelerate garages have experienced, is a resounding testament to the BookMyGarage platform. We have solidified our name in the minds of motorists as the place to find high quality garages which deliver exceptional customer service.”
Newly introduced services
BookMyGarage introduced SMART & cosmetic repair services earlier this summer after its tech developers created a process that consumers have found simple to use whilst gathering enough information to provide an estimate online. The demand for convenience is being met further through the platform’s introduction of a bespoke package designed specifically for mobile mechanics. New digital radio and social media packages have also been implemented to enable partner garages to benefit fully from BookMyGarage’s online marketing expertise and to grow their own brand awareness in their localities.
Potts added: “We have fast become the aftersales tool that garages and workshops can’t do without. We’re continually innovating and developing new products and services to make motorists’ lives easier whilst boosting business for our garage partners.”
Latest partnerships
A series of partnerships with household brands has further cemented the BookMyGarage name as the first port of call for both motorists searching for aftersales services and the garages which provide them.
Partnerships have been forged with the 400-strong network of HiQ Tyres & Autocare centres backed by tyre manufacturer Goodyear; and quality engine oils, lubricants and chemicals supplier Comma.