The future is already here
By Neil PattemoreSo, if diesel engines are the new pariah, what’s the alternative? New designs of petrol engine are coming into the market using smaller… Read More
By Neil PattemoreSo, if diesel engines are the new pariah, what’s the alternative? New designs of petrol engine are coming into the market using smaller… Read More
JanuaryDuring the month, research highlighted that franchised dealers lose track of vehicles after an average age of 3.4 years. This is the point when they… Read More
By Neil PattemoreUnfortunately, no – there are too many counterfeit parts, but is it as simple as just a cheap rip-off copy and if you… Read More
By Andy VickeryAccording to Forrester Research, the ‘customer lifecycle’ is now a better fit for 21st century marketing, than the old ‘marketing funnel’ because it… Read More
By Mike OwenThe most common conversation revolves around cost, often supported by one of two options. Either nobody asks for a loan car or they… Read More
By Neil PattemoreAmong these was the subject of ‘who speaks for the independent workshop’ or, in its wider context, the UK Aftermarket? It was agreed… Read More
If I showed a Nokia 5110 to a teenager they would probably ask what it is. If I told them it was a mobile phone,… Read More
By Andy VickeryThe most obvious form of marketing is using the media to deliver your message to customers. What is the best way to ensure… Read More
By Neil PattemoreVehicle owners do not normally understand the complex web of interrelated services that forms the UK automotive aftermarket. They see a choice between… Read More
There is more to oil than simply putting it in the filler cap and making sure the levels are correct. It lubricates, reduces friction and… Read More