Coekin joins ZF Aftermarket

13 December 2024  

ZF Aftermarket has appointed Ben Coekin as key account manager, joining its passenger car team to support the company’s growth and enhance customer relationships across the southeast region.

In his new role, Coekin (pictured) will engage with key customers and buying groups, identify and develop new business channels and negotiate commercial agreements to drive business growth, ZF said.

He will also work with internal teams and provide essential product and company training to customers.

Coekin brings extensive experience to the position, having worked as key account manager at Phinia, where he managed sales of Delphi-branded braking, steering, suspension and engine management products.

His background includes technical solutions such as vehicle diagnostics and workshop training.

Martyn Houghton, country manager IAM at ZF Aftermarket, said Coekin’s expertise, proactive approach and strong customer focus make him an excellent fit for the post.

“We’re confident Ben will play a key part in strengthening our presence and driving success in the region.”

An accomplished former competitive cyclist, Coekin represented Great Britain in international races and became under-16 national champion.