Exol exports award for Algeria distributor

UK-based Exol Lubricants has presented its top award for exports to its distributor in Algeria.

Exol Algerie has been honoured with the firm’s export distributor of the year award for 2023.

An Exol spokesperson told Aftermarket today the award is presented annually to one of its export distributors.

The award recognises outstanding performance, growth and dedication to excellence in the Algerian market.

Exol Algerie holds an exclusive and long-standing agreement that grants it the sole rights to blend and market the entire Exol product range at its blending plant in Oran, northwest Algeria.

The agreement was signed in 2017, after Exol Algerie unveiled the 40,000 MT/year blending facility.

Last year, Exol Algerie made significant investments in packaging enhancements and introduced multi-language labels with QR codes — showcasing its dedication to customer satisfaction and brand elevation, the company said.

The distributor’s marketing strategies and use of social media was also praised for having “significantly boosted Exol’s presence and brand awareness in the region”.

Paul Eastwood, export manager at Exol Lubricants, said: “Exol Algerie’s hard work, strategic investments and marketing efforts are the driving forces behind this win.”