Ford places Mustang on top of Empire State Building

16 April 2014  

Vehicle manufacturer Ford has unveiled its promotional stunt for the New York Motor Show, by placing a 2015 Mustang on the observation deck of the Empire State building.

The company last performed this feat in 1965, the only other time a car has been displayed on the 88th floor of the iconic building. With no crane tall enough to lift the vehicle into place and the building’s spire making it impossible for helicopter delivery, a team from DST Industries, the same company that aided the manufacturer in 1965, were called in to slice the car into pieces that could be transported up in the building’s lifts.

Following a site inspection in New York to measure meticulously all of the elevators and doors, the engineering team in Dearborn sat down with a scale model of the new Mustang and drew lines on it to represent where it should be cut. The Empire State Building is a historic landmark, with original art deco wood and brass trim in the elevators, so it was crucial to ensure plenty of clearance.

The even marks 50 years since the American muscle car first went on sale. The 2015 model will be sold globally, becoming the first Mustang to be officially sold outside the US. The vehicle will remain at the top of the building until April 16th.