GSF agrees exclusive UK Amaron supply deal

GSF Car Parts has agreed a deal to exclusively supply Amaron lead batteries for the UK aftermarket.

Amaron is among brands from Indian lead battery manufacturing giant Amara Raja Energy & Mobility.

GSF said on February 25 the exclusive deal marked a significant commercial partnership for supplying high quality vehicle parts and components to the UK aftermarket. 

The Amaron brand sells more than 50 million batteries every year across 60 countries, with the UK joining that list following this commercial partnership.

Globally, Amaron services more than 100 national-level distributors, including two of the world’s top five battery retailers.

Stock will initially be available off the shelf at GSF branches in Birmingham, Bradford, Leeds and London, with batteries readily available for overnight delivery across other areas of the country from GSF’s National Distribution Centre. 

Five SKUs will cover more than 8,000 applications. Every battery comes with a four-year unlimited mileage warranty.

GSF will support the launch with a buy-now-pay-later option. Eligible customers can postpone payment until May 2025. Orders of more than six batteries will be eligible for a free Amaron-branded battery stand.

Indeevar Govardhanagiri, automotive batteries chief marketing officer for Amara Raja’s international business said: “This collaboration marks a significant milestone, bringing an extensive range of high-performance Amaron batteries to customers across the UK.

“We are confident in achieving a strong market presence and delivering exceptional value to our customers. We look forward to a successful and long-term partnership with GSF Car Parts.”