Halfords relaunches car parts business

2 September 2014  

Automotive retailer Halfords has relaunched its car parts business, increasing its range to over 130,000 products.

The company will brand its new venture Car Parts Direct, allowing customers to order any product in-store or online, as well as through the Halfords app on smartphones and tablets. Its aim is for parts to be delivered next working day or better, in 66% of cases the company believes in-store orders will be delivered within 90 minutes.

The breadth and depth of parts available means that Car Parts Direct can be used by garage trade customers as well as capable DIY repairers, hobby mechanics and fans of specific vehicle marques

Car Parts Direct manager Paul Tomlinson comments: “With an aging UK car fleet stimulating demand for replacement parts, the timing is right for Halfords to reassert itself in the marketplace as part of our commitment to helping our customers with their life on the move.

“The average age of cars on UK roads is at a thirty year high – which we anticipate will drive demand from owners of older vehicles for major replacement parts such as steering, suspension and clutch components – whilst cars around 3 years old sustain demand for consumable items like filters, spark plugs, brake pads and discs and alike.”