Humorous Lemförder media campaign launched

27 September 2018  

A new tongue-in-cheek multi-media campaign with an underlying serious message for ZF brand Lemförder, is about to go live across Europe. The campaign, which deals with the Germanic obsession with precision and perfection – underlines a very serious safety message.

“Everyone knows and trusts German manufacturing,” explained Kevin Price, UK marketing manager, ZF Aftermarket. ”And because it is  consistently good, this campaign illustrates that this must be born of a national state of mind; a love of perfection, a fixation for making things the best that they can be. But we believe this ideology is healthy, because it means that no steering and chassis brand strives harder for perfection than we do. This memorable campaign exaggerates the point and uses a touch of humour to show how our focus on striving for perfection is a huge benefit to the automotive world.”

Using focused messaging centered on its three core values – Precision, Pioneering Excellence and OE Heritage – the campaign consists of humorous press adverts, a tongue in cheek film, digital material and dynamic point of sale assets.

The press advert features a character trimming a hedge with a pair of nail scissors and measuring it with a spirit level. The short film builds on this idea. The short film can be viewed on the website: www.lemforderprecision.com

The campaign will be live in the UK, and many other areas across the world.