Largest-ever survey of UK motorists reveals the forces reshaping British car ownership
12 June 2026 
Automotive Insights & Research Services has published its first annual report, which covers everything from brand loyalty and EV adoption to Chinese vehicle entrants and the future of car finance, and is based on insights from 12,000 UK motorists.
Automotive Insights, a consumer market intelligence company specialising in the automotive industry and surveying more than 1,000 UK motorists every month, has published its first annual report, which it believes is the most comprehensive study of UK motorist behaviour and sentiment ever undertaken.
Drawing on survey responses from 12,000 drivers across 2025, the report has been designed to provide the automotive industry with deep, actionable intelligence across the full ownership lifecycle.
Insights within the report include confirmation that the majority of owners report servicing their cars on time or close to schedule, with that proportion reducing in line with the vehicle’s age.
Perhaps more surprising, and a concern for Zero Emission Vehicle mandate targets, 42% of motorists said they were unlikely to go electric with their next vehicle. Only 19% said they were likely or very likely to go electric, with reluctance more prevalent among men than women.
Richard Walker, Executive Director of Research & Insights at Automotive Insights & Research Services, commented: “Having worked in the automotive industry for 30 years, I am really proud of what the team have produced. Not only is this one of the most comprehensive reports I have ever seen, but the fact that clients can easily drill down into the data in our portal means they can uncover unique insights which relate to their specific brands, target audiences and customers.”
Andy Barratt, Chairman, Automotive Insights & Research Services Advisory Board added: “This report offers a thoughtful and practical view of a changing market. I hope it encourages reflections on how to better serve the motorists of today and tomorrow.”
Click here for further information on accessing this paid-for report