Performa Lubricants launch

Performa Lubricants Europe launched at Workshop 2014, with the company showcasing its wide range of cleaning and lubrication products.
Performa Lubricants was founded in Canada in 1995 and has seen good performance in its home and US market, with recent growth in the UAE. The company had therefore decided to build its brand in the European market and will be headquartered in Northern Ireland, headed up by Mark Lyster and Seamus Hanna.
The company will be the sole importer of Performa’s range of products, including brake, air intake, EGR and cooling system cleaners amongst others. The company was founded by Guy Smith, who was present at the show, and draws from his 15 years of motorsport experience. The company is currently looking for further distributors in the UK and Europe.

