Pro-Align launches updated logo

4 June 2018  

Pro-Align has launched a new logo designed to reflect a number of changes and enhancements being made throughout the business.

While retaining its established core typeface, the new logo includes the addition of a colour coded ‘rotating wheel’ roundel echoing the company’s complete wheel servicing offering. “We’re currently introducing a number of new initiatives and improvements across our entire business and the new, updated logo is a reflection of this progression,” explains Kathryn Beaurain, marketing director, Pro-Align.

“Just like the operational side of the business, the new identity retains elements that are recognised and loved by our customers, but these have been complemented with some new elements which help keep us fresh, modern and relevant.”

 Kathryn adds: “While we’re obviously best known for our range of Hunter wheel aligners, we have an extensive range of other equipment and workshop accessories giving customers the opportunity to deliver a complete wheel servicing solution. The new identity reflects this evolution within the business and the new positioning.”