Survey: Education on EVs still needed

8 July 2022  

Just 8% of motorists realise there is a difference between EV tyres designed to carry the heavier load and standard tyres, according to a new survey.

2,000 Bridgestone customers were questioned in its YouGov-commissioned research, and according to Bridgestone’s North Region Vice President Andrea Manenti, the fact that so few motorists realise that even tyres are EV-specific means more education and communication needs to take place: “What’s clear from our survey is that very few motorists are aware that there are tyres specifically designed for electric vehicles and even fewer know the benefits of them. While 47% want to change to save on fuel, many of them run the risk of eating into these savings by making more trips to the garage replace their tyres over a longer term.”

11% of Bridgestone EMIA’s total original equipment (OE) line-up for passenger cars are EV tyres, – up from 4% in 2019. The ratio is expected to hit 20% by 2024.

In the survey, 19% said they would like to see innovations such as airless tyres introduced as soon as possible, while 22% would also like all cars to be zero emission by 2030, earlier than the current government deadline of 2035.