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Garages “prioritising diagnostics” says LKQ ECP campaign analysis
10 December 2020Keeping up to date with the latest diagnostic tools and methods has been identified as a key concern for independent garages, according to LKQ Euro… Read More
TRW’s ‘True Originals’
15 August 2019ZF Aftermarket is looking to help garages boost their digital marketing. With this in mind, the latest episode in the long-running TRW ‘True Originals’ campaign… Read More
Humorous Lemförder media campaign launched
27 September 2018A new tongue-in-cheek multi-media campaign with an underlying serious message for ZF brand Lemförder, is about to go live across Europe. The campaign, which deals… Read More
IAAF lends voice to anti-counterfeit campaign
27 July 2018The Independent Automotive Aftermarket Federation (IAAF) has voiced its support for a campaign by the Intellectual Property Office (IPO), to raise awareness about the risks… Read More
Ben’s ‘Hats on 4 Mental Health Day’ fundraiser returns
18 August 2017This year’s Hats on 4 Mental Health Day, organised by Ben is taking place on 13 October, during the week of World Mental Health Day. Read More
Right2Choose returns as ‘Your Car, Your Choice’
26 June 2017‘Your Car, Your Choice’ is the new rallying cry for the sector, as the Independent Automotive Aftermarket Federation (IAAF) relaunches Right2Choose for today’s world.The campaign… Read More