Lumileds football competition launches: It’s All About Quality
With a Summer of European International Football ahead of us, Lumileds – who are licensed to manufacture and market Philips Automotive Lighting products – are launching a football skills competition where the best entries will win Tournament Footballs.
The competition asks people to show off the quality of their footballing skills, in whatever way they want, on a video, which can win them one of the hundreds of the footballs in the prize pool. It’s obviously a fun activity, yet the underlying message for the automotive aftermarket is a simple but serious one – “It’s All About Quality.”
Lumileds Brand Ambassador, Andy Savva – a.k.a The Garage Inspector – is launching the competition with a video, which promotes the “It’s All About Quality” message, as far as vehicle lighting is concerned. There could be few people better qualified to deliver this message, because before Andy went into the automotive industry and became a successful garage owner, he was once on the books of a leading Premiership Football club – before injury curtailed his professional football aspirations.
Andy’s Garage Inspector role sees him educating garages in best practice across all aspects of their business. “I came to understand very quickly, that quality is critical in running a successful garage business, whether that be for customer service, running a workshop, administering and marketing your business, or the core activity of repairing and maintaining cars. Fitting the right parts is a key aspect of this – you can’t do the best job for the customer – or your business – if you fit poor quality parts. Cheap is rarely good – especially with car lighting, as a failed replacement bulb will result in both time lost in replacing it again and lowered customer confidence. It’s all about being cost effective – for all parties.”
View the video HERE:
The “It’s All About Quality” Football skills competition will run until 11 July, the final day of Europe’s major football international tournament. Competitors can enter by sending their quality skills videos to firstname.lastname@example.org
To find out more: philips.com/racingvision