Price and quality together

Price can be king in the aftermarket with garages needing to offer a competitive edge to a quote when customers will only listen to cost and not quality. First Line’s Key Parts brand is an alternative to the premium First Line and Borg & Beck ranges, while not skimping on the quality of the part.
The range has recently been expanded to include clutch kits, suiting a growing demand for competitively priced alternatives while giving distributors a new opportunity to make profit while repairers can have confidence in the product.

