16 Apr 2024

Sukhpal’s coming home: GSF opens new Wembley branch  

GSF Car Parts recently opened a brand new outlet in Wembley. As well as being part of the company’s expansion in London, with several sites set to open around the capital in the next few months, the move also brings GSF Executive Chairman Sukhpal Singh Ahluwalia home to his old ECP stomping ground.

Commenting on the opening, GSF Car Parts CEO Steve Horne said: “This is a really important launch for us as it is part of our strategy for London. We know there are scores of customers in the Wembley area that we can provide an excellent service to, so the new branch team are looking forward to building the kind of relationships that will enable GSF to supercharge their business and ours.

“We’ve got more greenfield openings in London and the rest of the UK coming soon as part of our national expansion, so there’s a real feeling of momentum and positivity across team GSF at the moment. We’re on an exciting journey and it’s great to have more team members to bring along for the ride.”

One of 13 GSF branches in London at present, the new Wembley branch is managed by Faraz Sarwar, leading a team with a century’s experience in the trade.

Sukhpal Singh Ahluwalia added: “The GSF team are doing a tremendous job of accelerating our growth by getting these new branches kitted out, stocked up and ready to trade in record time. Being at our Wembley branch when it opened reminded me of my early days in the trade many years ago and it’s great to see our team have the same hunger to win as I did back then.

“I know exactly what it takes to succeed in the London market, so we’re doing everything in our power to get our new and existing branches all the resources they need to get customers across the city the parts they need.”

GSF is aiming for a network of 200 branches across the UK by 2025.