business 
22 October 2014
Countering the counterfeits
22 October 2014By Neil PattemoreUnfortunately, no – there are too many counterfeit parts, but is it as simple as just a cheap rip-off copy and if you… Read More
15 Nov 2026
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The voice of the independent garage sector
business
business 
21 October 2014
The customer lifecycle
21 October 2014By Andy VickeryAccording to Forrester Research, the ‘customer lifecycle’ is now a better fit for 21st century marketing, than the old ‘marketing funnel’ because it… Read More
business 
30 September 2014
The loan car
30 September 2014By Mike OwenThe most common conversation revolves around cost, often supported by one of two options. Either nobody asks for a loan car or they… Read More
business 
22 September 2014
United we stand
22 September 2014By Neil PattemoreAmong these was the subject of ‘who speaks for the independent workshop’ or, in its wider context, the UK Aftermarket? It was agreed… Read More
business 
8 September 2014
It’s a classic
8 September 2014If I showed a Nokia 5110 to a teenager they would probably ask what it is. If I told them it was a mobile phone,… Read More
business 
1 September 2014
Reaching out to customers
1 September 2014By Andy VickeryThe most obvious form of marketing is using the media to deliver your message to customers. What is the best way to ensure… Read More
business 
26 August 2014
Choose your partners carefully
26 August 2014By Neil PattemoreVehicle owners do not normally understand the complex web of interrelated services that forms the UK automotive aftermarket. They see a choice between… Read More
business technical 
20 August 2014
A slippery situation
20 August 2014There is more to oil than simply putting it in the filler cap and making sure the levels are correct. It lubricates, reduces friction and… Read More
business 
13 August 2014
Sending out the right messages
13 August 2014By Andy VickeryIn order to create relevant and appealing marketing which works hard for your business, you first need to define your market and also… Read More
business Skeletor 
6 August 2014
Death knell for diesels
6 August 2014By Neil PattemoreThe issue is focused on diesel engine vehicles, or to be more particular, particulate and NOx emissions.It is quite simple -the modern diesel… Read More